Department of Business Management
Saurashtra University - Rajkot

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e-Content of MBA (Master of Business Administration)

Principles of Management

E-resources: (Power Point Presentations, Quiz and Videos)
Videos:

Quantitative techniques in Management

Unit 1
Unit 2
linear Programming
Transportation Problems
Assignment method
Unit 3
CPM
PERT
Unit 4
Unit 5

Economics & Environment for Business


Management Information Systems

Information Systems
SDLC
Transaction Processing System
Data warehousing & Data Mining
E commerce
DBMS
Networking

Accounting for Managers

POWER POINT PRESANTATION TO ALL UNITS
UNIT 1
RECORDING BUSINESS TRANSACTION
Introduction to accounting [Journal- Ledger & Trial balance]
Introduction to accounting [Journal- Ledger & Trial balance]
UNIT 3
FIFO and LIFO (Pricing of material issue)
Depreciation Accounting
Estimation of Working Capital Requirement
UNIT 4
Cash flow statement direct method
Cash flow statement indirect method
Ratio analysis of financial statements

Managerial Communication


Case pedagogy in Management

Organizational Behaviour


Marketing Management

https://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2010/lecture-notes/

http://www.marketing91.com/marketing-tutorials/

https://he.palgrave.com/companion/Lambin-And-Schuiling-Market-Driven-Management-3/student-zone/Chapter-summaries-and-learning-objectives/

http://www.marketing91.com/marketing-mix-4-ps-marketing/

http://www.yourarticlelibrary.com/marketing/4-most-important-elements-of-promotion-mix-business-marketing/8796/

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/

 

  • Introduction to Marketing

https://www.youtube.com/watch?v=TL0K0AhI7kE

  • Marketing Mix

https://www.youtube.com/watch?v=MLmsJEz3GD4

https://www.youtube.com/watch?v=oMZMrnNWY-A

  • Product Life Cycle

https://www.youtube.com/watch?v=_26E6QR_hmU

  • Product Development Process

https://www.youtube.com/watch?v=KWy4UgbzCBU

  • Market Segmentation & Targeting & Positioning

https://www.youtube.com/watch?v=0srjdRDh99Y
https://www.youtube.com/watch?v=H52WGQYEfbM

  • Market Positioning & Differentiation

https://www.youtube.com/watch?v=ugYeT3sxuQw

  • Branding

https://www.youtube.com/watch?v=hc0vRep31-8

https://www.youtube.com/watch?v=THQxPG34Ry0

  • Pricing

https://www.youtube.com/watch?v=H8aZr-Ula1w

https://www.youtube.com/watch?v=vHy4sqKOvm8


Financial Management

MCQs
http://in.mcqslearn.com/bba/finance/financial-management-mcqs-topics.php

Videos

Unit 1
Time Value of Money
https://www.youtube.com/watch?v=m3azU7gYHc0
https://www.youtube.com/watch?v=s4Nwc9diIsc
Valuation of Bonds and Shares
https://www.youtube.com/watch?v=PmPHLi-Y_aI
https://www.youtube.com/watch?v=8brw18vkRc0

Unit 2
Basics of working Capital
https://www.youtube.com/watch?v=09DMhz0odhg
Receivables and Cash Management
https://www.youtube.com/watch?v=fo9HYTBiwUw
Inventory Management
https://www.youtube.com/watch?v=NBtO3BzYkTU

Unit 3
https://www.youtube.com/watch?v=hfZ6lznPf2U
https://www.youtube.com/watch?v=C5o6U7zOebM

Unit 4
Operating leverage
https://www.youtube.com/watch?v=_f2DUDOJ4Nk
Financial leverage
https://www.youtube.com/watch?v=zzbYdQfTo94
Net Income Approach
https://www.youtube.com/watch?v=zBeA-XuB01c
NOI and Traditional Approach
https://www.youtube.com/watch?v=bsIwiNyjFB8
MM Approach
https://www.youtube.com/watch?v=5x963pdLwNw

Unit 5
Basic of Dividend Decision
https://www.youtube.com/watch?v=uQ4itHHY4Q8
Walter’s Model and Gordon’s Model
https://www.youtube.com/watch?v=gQSs_HxEReU
MM Hypothesis
https://www.youtube.com/watch?v=kZbG3NlkWQI


Human resource management


Operations Management

E-resources: (Power Point Presentations, Quiz and Videos)

https://he.palgrave.com/companion/Hill-Essential-Operations-Management/student-zone/

http://wps.prenhall.com/bp_heizer_opsmgmt_10/

Videos:

https://www.youtube.com/watch?v=skg_lg-4m2o&list=PLAGNxrmKk_7scFqxbFCfmLoOW1FEloPVc
https://www.youtube.com/watch?v=WaHpCDQgtS4
https://www.youtube.com/watch?v=Nrl0CtS1m8Y
https://www.youtube.com/watch?v=ksR4Xy6tFcM
https://www.youtube.com/watch?v=IhGBUcMM-rE
https://www.youtube.com/watch?v=nikKIUaY09M
https://www.mheducation.co.uk/he/chapters/9780077133016.pdf
http://www.newagepublishers.com/samplechapter/001233.pdf
http://www.newagepublishers.com/samplechapter/001233.pdf
https://www.youtube.com/watch?v=VnOFJHkp_UQ
https://www.youtube.com/watch?v=BIyU4GE9DXU
https://www.youtube.com/watch?v=fNUmEw2EJPs


Cost and management accounting

 

UNIT 1
Cost and management accounting: (POWER POINT PRESANTATION)
http://highered.mheducation.com/sites/0072422246/student_view0/chapter1/powerpoint_presentations.html
Introduction to Cost Accounting - (COST SHEET)
https://www.youtube.com/watch?v=FlisUOIwOnw

UNIT 2
General Journal entries in Job order costing system
https://www.youtube.com/watch?v=OzArg6FoDGw
Process Account
https://www.youtube.com/watch?v=E26we3hsCs4
UNIT 3
Marginal costing (P/V ratio, BEP, Required Profit, Required Sales)
https://www.youtube.com/watch?v=i_7dxah6h3w

UNIT 4
BUDETORY CONTROL
Flexible budget [Prime cost, Variable cost, Fixed cost - Semi variable cost]
https://www.youtube.com/watch?v=AbOdkZxiUX8
Cash Budget
https://www.youtube.com/watch?v=wRRM0EWGBYU

UNIT 5
Standard Costing. Labour Variances. Variances
https://www.youtube.com/watch?v=s6ODYAAUKVA


Research Methodology

Strategic Management

E-resources: (Power Point Presentations, Quiz and Videos)

http://www.swlearning.com/management/hitt/sm5e/isc/powerpoint/powerpoint.html

http://www.managementstudyguide.com/strategy-formulation-process.htm

http://wps.pearsoned.co.uk/ema_uk_he_capon_undstratman_1/85/21909/5608780.cw/index.html

http://www.mhhe.com/uop/pearce7e/student/quizzes.mhtml

 

Videos:

https://www.youtube.com/watch?v=KvYwKM5bY0s&list=PL4pqY0N7PHPaF5VWDZ_NUBEqfN702cfOM

https://www.youtube.com/watch?v=CKcSzH1SvCk

https://www.youtube.com/watch?v=5b6QacnMFsw

https://www.youtube.com/watch?v=HvmD6BtvUOw&list=PLGRwBJuam6M36Cw8TQJBON2jG9KYEz58Q


Business ethics and Corporate Governance


Management of New and Small Enterprises

Videos
Unit 1
https://www.youtube.com/watch?v=HuEyReLvwzs
https://www.youtube.com/watch?v=WMWNjqn_mck
Unit 2
https://www.youtube.com/watch?v=zy-3tfBAXFE&list=PL_a1TI5CC9RHDpR-aABl0vbTxnG2WV5Do
https://www.youtube.com/watch?v=srY4Ss4_CX4
https://www.youtube.com/watch?v=wJ8HZ7hqUs8
https://www.youtube.com/watch?v=5d16JwWwjKo
Unit 3
Financial Institutions
https://www.youtube.com/watch?v=5qQHyORdGck
https://www.youtube.com/watch?v=PevkvVgoZsE
https://www.youtube.com/watch?v=OkjMKbGhU_0
Standardization
https://www.youtube.com/watch?v=JMkpMhBO5vE
https://www.youtube.com/watch?v=b9GGbEpVuxA
https://www.youtube.com/watch?v=UgvDeWFBNNc
http://www.bis.org.in/
Unit 4
https://www.youtube.com/watch?v=TFgkPm-EUoc
https://www.youtube.com/watch?v=LSBOxlDwgT8
(hindi Videos)
https://www.youtube.com/watch?v=AUCv8qS9XNU
https://www.youtube.com/watch?v=AAPKnxLtrCM
https://www.youtube.com/watch?v=MWeny094GkQ
https://www.youtube.com/watch?v=NJfHa2stKlw
Unit 5
https://www.youtube.com/watch?v=iI0ukMGAcyA



Marketing Area Course


Consumer Behaviour


Services and Relationship Marketing



FinanceArea Course


Financial Decision Analysis and Corporate Restructuring

UNIT 1
Capital Structure
https://www.youtube.com/watch?v=GpBr-YOCyyo
Theories of Dividend I: Walter’s Model and Gordon’s Model
https://www.youtube.com/watch?v=gQSs_HxEReU
Theories of Dividend II: MM Hypothesis
https://www.youtube.com/watch?v=kZbG3NlkWQI
UNIT2
Leases | Financial Accounting & Reporting
https://www.youtube.com/watch?v=eYTHdT8T8jE
 Hire purchase
https://www.youtube.com/watch?v=5sj3xBxCTwI
UNIT3
Corporate Restructuring & Amalgamation
https://www.youtube.com/watch?v=IXvesz0kVqk
Demerger
https://www.youtube.com/watch?v=4lwvy5IeH_A
Listing and delisting of securities
https://www.youtube.com/watch?v=daNBC1i2qug
UNIT4
Take over and acquisition of companies
https://www.youtube.com/watch?v=3NUuI88eES0
Hostile takeovers
https://www.youtube.com/watch?v=lJ2XZn9sD2k
UNIT5
Accounting Amalgamation AS 14
https://www.youtube.com/watch?v=ArlZob9eLIA
Leveraged buyout
https://www.youtube.com/watch?v=8VULm4T1jFI


Security Analysis and Portfolio Management

Basics of financial markets:
https://www.youtube.com/watch?v=UOwi7MBSfhk
Basics of Bonds:
https://www.youtube.com/watch?v=AqTjNU7mQZQ
https://www.youtube.com/watch?v=xVcDCsHF_HY
https://www.youtube.com/watch?v=cWzgk-8QHKk
Benjamin Graham on security analysis
https://www.youtube.com/watch?v=QYL6VTzs634
Fundamental Analysis
https://www.youtube.com/watch?v=ufFkaZgkV0Q
https://www.youtube.com/watch?v=hrs6WhHV12c
https://www.youtube.com/watch?v=OYSpvehtePU
Technical Analysis
https://www.youtube.com/watch?v=rlZRtQkfK04
Systemic and un systemic risk
https://www.youtube.com/watch?v=JvoBGCABiwQ
https://www.youtube.com/watch?v=zwNIMBqd0ag
Portfolio Beta, alfa
https://www.youtube.com/watch?v=k4YAvyudUvE
https://www.youtube.com/watch?v=sYu8E8kjCT0
CAPM
https://www.youtube.com/watch?v=3BIIiUyr3-w
https://www.youtube.com/watch?v=13EpJk0gtxo
Arbitrage Price Theory
https://www.youtube.com/watch?v=8sTDMBgN0jc
https://www.youtube.com/watch?v=utEuXwMkVWk
Efficient market Hypothesis
https://www.youtube.com/watch?v=iR7agdiPLoQ
https://www.youtube.com/watch?v=v5zSCgmAb_4



Human ResourceArea Course


Strategic human Resource Management


Human Resource Development

International Business

Introduction of IB
https://www.youtube.com/watch?v=fU7xJ2AYM3w

Strategy in IB
https://www.youtube.com/watch?v=wnOj3hP4hlE

Entry Mode Decision IB:
https://www.youtube.com/watch?v=D8-PkFgw2Yk

Five force Model
https://www.youtube.com/watch?v=33XmkfbzwO8

PESTAL model
https://www.youtube.com/watch?v=dswljdE9B8Y

International Human Resource Management
https://www.youtube.com/watch?v=7ea8l0vM0OU

International Marketing Management
https://www.youtube.com/watch?v=7ceTukehc4o
https://www.youtube.com/watch?v=CarS0Y5kEaA

GATT and WTO
https://www.youtube.com/watch?v=tGOjLYUCqHw


Legal Aspects of Business

Unit 1
https://www.youtube.com/watch?v=DIccNOUtfNQ
https://www.youtube.com/watch?v=IFQ5EGMU-IM
https://www.youtube.com/watch?v=keCnOZ9ZCmc
https://www.youtube.com/watch?v=rqmOhqFITNk
https://www.youtube.com/watch?v=30b1IxOR5as
https://www.youtube.com/watch?v=ckMqSmxCsYM
Unit 2
Patents
https://www.youtube.com/watch?v=dbHg2PuzM_w
https://www.youtube.com/watch?v=l5KHBZ1whWk
https://www.youtube.com/watch?v=BtlvPGwOSyM
Official Website
http://www.ipindia.nic.in/
Copyright
https://www.youtube.com/watch?v=37gihE8Y73Q
Official Website
http://copyright.gov.in/

Unit 3
https://www.youtube.com/watch?v=2NSInb1f7qE
Unit 4
Basics
https://www.youtube.com/watch?v=cQOyt1B9aeg
Memorandum & Articles of Association
https://www.youtube.com/watch?v=liqy6m8rIyo
Prospectus
https://www.youtube.com/watch?v=YwnuC6EyUZc
https://www.youtube.com/watch?v=B2_-7Pe1I9A
Allotment of shares
https://www.youtube.com/watch?v=dn9tLjGCdDg
Shares & share capital
https://www.youtube.com/watch?v=vdAsFjpfCFA
https://www.youtube.com/watch?v=Iws2UrvzDLU
Unit 5
Meetings AGM ,EGM: Notice, Quorum & Resolutions
https://www.youtube.com/watch?v=be2Bgk3ukgM
Directors
https://www.youtube.com/watch?v=_5IGs1TuQkU
https://www.youtube.com/watch?v=CsV2ch_5aG0
https://www.youtube.com/watch?v=KvYJ192oKaE
Board meetings
https://www.youtube.com/watch?v=7b7ViC4tQWA



Marketing Area Course


Integrated Marketing Communication

Introduction
http://highered.mheducation.com/sites/0078028957/student_view0/chapter1/glossary.html
https://www.tutorialspoint.com/advertisement_and_marketing_communications/marketing_communications_introduction.htm
Advertising Agency
http://www.zeepedia.com/read.php?role_and_functions_of_advertising_structure_of_an_advertising
Creativity
http://www.zeepedia.com/read.php?creating_effective_design_language_of_typography_headlines_that_communicate_advertising_and_promotion&b=34&c=42
Advertising & Ethics
http://www.zeepedia.com/read.php?advertising_and_society_practical_benefits_ethics_in_advertising
Advertising Planning, Objectives, strategies
http://www.zeepedia.com/read.php?advertising_planning_advertising_objectives_types_of_advertising
Types of Advertising Media
http://www.yourarticlelibrary.com/advertising/top-6-types-of-advertising-media-with-diagram/48662/
DAGMAR Approach
http://www.marketing91.com/dagmar/
Promotion Mix
http://www.yourarticlelibrary.com/marketing/4-most-important-elements-of-promotion-mix-business-marketing/8796/
Advertising Budget
http://www.yourarticlelibrary.com/advertising/15-methods-for-setting-up-of-advertisement-budget-under-top-down-budgeting-method/22291/


Retailing Management



Finance Area Course


Indian Financial System

Unit 1
https://www.youtube.com/watch?v=j40oc3BQ1wc
https://www.youtube.com/watch?v=I4pBeVxq82g
Unit 2
Money market
https://www.youtube.com/watch?v=bkmdw4uEP7o
https://www.youtube.com/watch?v=vJ-755L5mJQ
https://www.youtube.com/watch?v=1-bHcW5pBxk
Debt Market
https://www.youtube.com/watch?v=c_v2vD60u_0
Derivative Market
https://www.youtube.com/watch?v=Vm2tfFBdRWY
Unit 3
https://www.youtube.com/watch?v=1W6in5aXoB8
https://www.youtube.com/watch?v=0WFLOpQ64nc
https://www.youtube.com/watch?v=JSgW-Q7zRIE
Unit 4
Mutual Funds
https://www.youtube.com/watch?v=VVDi19MOql4
Insurance
https://www.youtube.com/watch?v=CAI63OAP3xw
Unit 5
Factoring and Forfeiting
https://www.youtube.com/watch?v=dhaC827eIjs

Credit Rating
https://www.youtube.com/watch?v=Kn1tWwBuzZo
SEBI
https://www.youtube.com/watch?v=ig3c25Z7z08
RBI
https://www.youtube.com/watch?v=OqhvYHD1Pbo
https://www.youtube.com/watch?v=orUPl7diWRk


Risk Management

Unit 1
https://www.youtube.com/watch?v=8iyrp9ujf3Q
Unit 2
https://www.youtube.com/watch?v=xV680AwuZxc
Unit 3
https://www.youtube.com/watch?v=uVq384nqWqg
Unit 4
https://www.youtube.com/watch?v=EfmTWu2yn5Q
https://www.youtube.com/watch?v=ITiawMYnexw
https://www.youtube.com/watch?v=pr-u4LCFYEY&list=PLNhfb0l_xLZFJoTjWB0zmiucyyP-B7LmN
Unit 5
https://www.youtube.com/watch?v=kk0Z84nMu7c
https://www.youtube.com/watch?v=GyWgIU2UQo0
https://www.youtube.com/watch?v=1ZOO0sk-WrE



Human Resource Area Course


International Human Resource Management


Management Of Industrial Relations

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